On the subject of using Twitter for business, most of us do not really know where to focus. Should you focus on gaining followers or should you focus on posting updates? Is responding to tweets to be given due amount of time? While many corporations devote endless time on their own accounts other people on the other hand just post once a week. You have to understand that in social media account management when there is a lack of communication and interaction all your efforts will not create any impact at all. Because of this, you might want consider assistance from a social media manager.
In using your Twitter account, you ought to post at the minimum, just one interesting tweet each day. This can make sure that your followers get something to think and talk about, and this can aid in gaining their favor because they know you exist and that you care about them. It is vital however that your post must in some manner have a connection with your company as it can serve as an aid to gain their interests.
From this level, it is going to be important that you build rapport with your followers socially. Evenings and weekends are the best time to socialize because more people are available and relaxed. At this time twitter traffic is much higher, making it a perfect time to share information and connect to your target audience. Being available at the right time is essential.
The amount of time you need to spend on your Twitter business account depends upon the amount of time you are willing to invest to post tweets and relate with your audience. Having a social media manager can make sure that your Twitter account is manned the entire day and so therefore your account will grow without you compromising the other areas of your responsibilities in your business. Their role is to focus on what's trending and how to properly present your business to allow your community to grow with trust in your company. With regular monitoring, they will see when the peak hours are and make sure that you are visible.
If you intend to handle your Twitter business account by yourself, you must make sure you are exerting enough time and effort to interact with your potential customers. You must also be sensitive enough to post regularly. Do not be idle. Do not take your followers for granted. Promotional items and empty tweets are okay, but you would also have to give your followers more than that to make them feel like they are not wasting their time.